Joe West has a 30-year background in broadcast production. He began his career as a radio announcer in the early 1970's and quickly moved toward voice-over work, writing and producing radio commercials, and commercial music. Today, his experience includes broadcast program development and production, broadcast and corporate communications, and ad agency commercial production.

Joe has owned and managed an advertising agency serving a variety of regional and national accounts, and has worked as a consultant and producer to advertising agencies such as J. Walter Thompson, DDB/Needham, Young & Rubicam, Tracy-Locke, Foote Cone & Belding, McCann-Erickson, and Chiat Day. He has also produced commercials, corporate communications, and sales and training films for the marketing departments of companies such as Del Monte, Hewlett-Packard, Dole Foods, Charles Schwab & Co., Franklin Templeton, Levi Strauss & Co., Macy's, and many others.

In the early 1990's, Joe's focus turned toward broadcast programming. In association with a worldwide outplacement company, he developed and produced a 10-part series for U.S. and international TV markets designed to educate mid and senior level executives about the changing career market. The series won awards and high acclaim from U.S. Fortune 500 companies, their international counterparts, and from human resources professionals around the globe.

In 1999 Joe sought out New York Times best-selling author Neale Donald Walsch and developed and produced three 90-minute programs for PBS and home video, based on his internationally best-selling series of books. After extensive airing on PBS, these programs spent years in international home video distribution.

Later, Joe sought out Robert Kiyosaki, author of the best-selling book series, “Rich Dad, Poor Dad”, and developed and produced a 60-minute program for PBS based on Mr. Kiyosaki's financial strategies and concepts. “Rich Dad, Poor Dad with Robert Kiyosaki” debuted in December of 2001, aired regularly on PBS stations across the country for nearly two years, and was a best-seller at PBS.

From 2002 through 2009, Joe served as Executive Producer for programming and commercial production at Creative Production Group (CPG) in Studio City, California, a leading Los Angeles production company and post-production facility producing hundreds of hours of programming for the History and Discovery Channels, the award-winning PBS program, “Sugihara”, and too many commercials to mention.

Today, as co-founder of Richmond West Productions, Joe has strategic production partnerships in place with many of Hollywood's most notable television producers, directors, writers and actors, together with whom he is developing and producing new concepts for network and cable television, and for new and emerging media and technologies.